The Handbook of Fashion Law

Over the past few years, 'fashion law' has emerged as a vibrant field of inquiry. The legal and policy issues affecting the fashion sector have been investigated with increasing intensity, while a growing number of private practice lawyers and in-house counsel regard themselves as practising fashion law. But what is fashion law? And what are the specific legal challenges facing the fashion sector, as well as related solutions? The Handbook of Fashion Law seeks to answer these questions by bringing together multiple voices, approaches, and jurisdictions.

Its contributions are organized into four thematic areas.

• Part I considers the legal infrastructure or the fashion and luxury industries, addressing issues related to intellectual property (IP) as well as the demands of the circular economy, protection of cultural heritage, and freedom of expression and information
• Part II maps the IP dimensions of fashion by reviewing the application of design rights, copyright, trademarks, geographical indications, plant variety rights, and trade secrets
• Part III analyses specific contractual issues arising in the fashion sector. It examines the application of principles and rules found in regulatory frameworks, including those governing advertising, competition, consumer, and tax laws. Finally,
• Part IV dissects and evaluates the role of new and emerging technologies in the fashion sector from a legal perspective. It considers concepts such as ecommerce, 3D printing, counterfeiting, artificial intelligence, non-fungible tokens (NFTs), the metaverse, gaming, and wearable technology

The Handbook of Fashion Law offers readers a multidisciplinary and multijurisdictional understanding of legal challenges facing the fashion sector. Bringing together a diverse range of experts, its contributions offer readers an in-depth, critical, and strategic understanding of the fashion industry's legal intricacies.

table of content

Maciej Szpunar: Foreword; Eleonora Rosati and Irene Calboli: Introduction: The rise and consolidation of fashion law as a field of practice, study, and research

 

Part I - The (Developing) Infrastructure of the Fashion and Luxury Industries: intellectual property and beyond

 

1. Tobias Bednarz and Galatea Kapellakou: The Legal Protection of Fashion as Intellectual Property: An international perspective

 

2. Giovanni Casucci: Cross-border Enforcement of IP Rights in the Fashion Sector

 

3. Eleonora Rosati: The Role, Responsibility, and Liability of Online Intermediaries under EU IP Law

 

4. Irene Calboli and Margherita Corrado: Intellectual Property, Sustainability, and the Circular Economy: Friends or foes in the fashion industry?

 

5. Martin Senftleben: Fashion Waste, Trademark Protection, and the Circular Economy: Towards a new public domain for sustainable reuse

 

6. Sunniva Hansson: The Rise and Lawfulness of Fast Fashion

 

7. Maria Mercedes Frabboni and Uma Suthersanen: Design and Fashion: Procrustean metaphors in intellectual property law

 

8. Felicia Caponigri: The Cultural Heritage and Cultural Appropriation of Fashion Assets

 

9. Megan Carpenter: Fashion Statement: Offensive trademarks and fashion in the U.S.

 

Part II - Protecting Fashion: Mapping the intellectual property dimension

 

10. David Stone: Using Design Law to Protect Inventive Fashion in the UK and EU

 

11. Irene Calboli and Gabrielle Armstrong: Design Patents in the Fashion Industry: A U.S. perspective

 

12. Richard Arnold: Works of Artistic Craftsmanship in Post-Brexit UK

 

13. Fabrizio Sanna: The 'Artistic Value' Requirement in Italy after Cofemel

 

14. Maria Victoria Rocha: The Treatment of Works of Applied Art under Portuguese Law in the Post-Cofemel Era

 

15. Justin Hughes: Pret-a-protect or Pret-a-copy? Fashion copyright in the United States

 

16. Gordon Humphreys and Katarzyna Zajfert: The Protection of Well-known Fashion Trade Marks

 

17. Michal Bohaczewski: Legal Protection of Luxury Fashion Brands under EU Trade Mark Law

 

18. Irene Calboli: Non-traditional Fashion Trademarks: To protect or not to protect? Comparative examples

 

19. Carlo Sala and Andrea De Gaspari: The Practical Challenges of Obtaining and Maintaining 3D Trade Mark Registrations from an EU Perspective

 

20. Suelen Carls and Alberto Ribeiro de Almeida: Geographical Indications in the Fashion Industry: Safeguarding knowledge and culture or fuelling trade unfair competition

 

21. Krystyna Szczepanowska-Kozlowska: Patents in the Fashion Industry

 

22. Pilar Montero and Pilar Iniguez: Plant Variety Rights for Sustainable Fashion

 

23. Camilla A. Hrdy: Fast Secrets: Trade secrets in fashion

 

Part III - Contractual, Competition, and Regulatory Issues in the Fashion Industry

 

24. Manon Rieger-Jansen and Nina Dorenbosch: Licensing and Merchandising of Fashion Assets

 

25. Cristiana Sappa: Collaboration of (or with) Well-known Trademarks as a Strategy for Strengthening Market Power in the Luxury Fashion Field

 

26. Nicola Lanna: Contracts of Creative Fashion Workers

 

27. Susanne Augenhofer and Giorgio Monti: Competition Law and the Fashion Industry: Limits to brand management

 

28. Kelsey Farish and Kate Loxton: Regulatory and Legal Considerations Relating to Influencer Marketing from a UK Perspective

 

29. Carina Gommers, Joanne Gibbs, and Eva de Pauw: Misleading and Comparative Advertising in the Fashion Sector

 

30. Rita Tardiolo: Greenwashing and Sustainability Claims

 

31. Jorge Morais Carvalho and Maria Miguel Oliveira da Silva: Consumer Protection in the Fashion Industry from an EU Perspective

 

32. Xuan-Thao Nguyen: Building a Successful Fashion Brand: A corporate and tax law perspective

 

Part IV - Tech and Fashion: Legal challenges and solutions

 

33. Giulia Gasparin: Ecommerce and Data Protection Issues in the Fashion Industry

 

34. Dinusha Mendis: Legal Implications of 3D Printing in Fashion

 

35. Frederick Mostert and Wei Ting Yeoh: Counterfeiting: technological and legal tools

 

36. Eleonora Rosati: 'Algorithm Fashion': An EU perspective on copyright-related challenges to anticipating consumers' spending decisions

 

37. Heidi Harkonen: The Impact of Artificial Intelligence on the Fashion Sector: A moral rights perspective

 

38. Christoph Bartos: Fashion Brands in the Metaverse: Legal and policy implications

 

39. Brian Frye: Fashion Tokens

 

40. Trevor Cook: Fashion, Gaming, and Intellectual Property

 

41. Guido Noto La Diega, Tania Phipps-Rufus, Benjamin Clubbs Coldron, and Tabea Stolte: Giving Surveillance Capitalism a Makeover: Wearable technology in the fashion industry and the challenges for privacy and data protection law